About XTM Performance
Brand Story of XTM Performance
XTM Performance is a prominent Australian outdoor gear brand, renowned for its commitment to sustainability and high-quality products designed for skiing, snowboarding, and outdoor adventures. Founded in 1999 and based in Torquay, Victoria, XTM Performance has become a leader in the outdoor apparel industry, providing innovative solutions that meet the needs of outdoor enthusiasts while prioritizing environmental responsibility.
Founding Vision and Evolution
XTM Performance was established by Aussie Olympian Pete Forras, along with Gary “X” Rae and Bill “the Uncle” Dalton. Their goal was to prove that Australians could excel in the world of winter sports. What began as a focus on rugged ski gloves evolved into a decades-long commitment to creating affordable, sustainable, top-tier snow and outdoor gear. The brand's mission is encapsulated in its mantra: DO GOOD. BE FREE. HAVE FUN.
Every day at XTM Performance, the team strives to achieve three core objectives:
- Create performance-focused, planet-friendly gear that encourages people to get outside.
- Contribute positively to the community and the environment wherever possible.
- Enjoy the journey, fostering a fun and engaging workplace culture.
This foundational vision reflects XTM Performance dedication to enhancing outdoor experiences while making a positive impact.
Sustainability Commitment
A cornerstone of XTM Performance's brand identity is its unwavering commitment to sustainability. XTM Performance has been carbon neutral since 2008 and actively seeks to minimise its environmental footprint through various initiatives:
- PFC-Free Products: Since 2015, XTM Performance has eliminated the use of per- and polyfluorinated chemicals (PFCs) in its products. This decision reflects the brand's dedication to reducing harmful environmental impacts associated with traditional waterproofing treatments.
- Recycled Materials: XTM Performance incorporates recycled materials into its product lines wherever possible, ensuring that its manufacturing processes contribute positively to the environment.
- Biodegradable Packaging: XTM Performance uses compostable and biodegradable packaging materials to further reduce waste and promote sustainability.
XTM Performance has positioned it as one of the best sustainable outdoor brands globally, appealing to environmentally conscious consumers who value both performance and eco-friendliness.
XTM Performance Product Innovation and Quality
XTM Performance is synonymous with innovation in outdoor gear. The brand continually invests in research and development to enhance the functionality and durability of its products. Key features of XTM gear include:
- Waterproofing and Breathability: XTM Performance clothing boasts high waterproofing ratings while maintaining breathability, essential for comfort during physical activities in wet conditions.
- Technical Design: XTM Performance products are engineered with input from athletes and outdoor professionals to ensure they meet rigorous performance standards. This includes features like adjustable hoods, reinforced seams, and ergonomic fits that cater to active users.
- Affordability: By streamlining production processes and focusing on direct-to-consumer sales models, XTM Performance offers competitive pricing without compromising quality. This approach makes high-performance gear accessible to a broader audience.
The ultimate goal is to create gear that gets you out there again and again—providing peak exhilaration with total reliability and comfort so you can confidently cross any mountain.
Community Engagement and Inclusivity
XTM is not only focused on product excellence but also on fostering a sense of community among outdoor enthusiasts. The brand actively supports various initiatives aimed at promoting inclusivity in outdoor sports:
Since 2015, XTM Performance has developed a plus-size range for snow and outdoor clothing, ensuring that individuals of all body types can participate in winter sports comfortably. XTM Performance engages with local communities through sponsorships of skiing events, snowboarding competitions, and outdoor festivals. This involvement helps cultivate a vibrant community around outdoor activities.
Pete Forras - Founder of XTM Performance
Pete Forras, the founder of XTM Performance, honed his skills growing up on the Aussie Alps of Mt Buller. His passion for winter sports culminated in a competitive ski career highlight when he represented Australia at the 1988 Calgary Winter Olympics. After his competitive career, Pete joined forces with Gary Rae and Bill Dalton to design products that met his own needs from a lifetime spent in mountain adventure. His passion for skiing and commitment to quality have shaped the XTM Performance brand into what it is today.
XTM Performace Global Reach
While proudly Australian-owned, XTM Performance has expanded its reach beyond domestic borders. The brand now offers its products internationally, catering to a global market of adventurers who seek reliable gear for their excursions. This expansion is supported by strategic partnerships with retailers worldwide, making XTM Performance products available to a diverse customer base.
XTM Performance has established itself as a prominent player in the Australian outdoor and snow apparel market, gaining recognition for its commitment to quality and sustainability. The brand's growing popularity can be attributed to several key factors that resonate with consumers seeking reliable and environmentally conscious gear. XTM Performance is dedicated to producing high-quality outdoor apparel that meets the rigorous demands of snow sports and outdoor activities.
Buy XTM Performance in Australia
For those interested in purchasing XTM Performance products, they are available at Tribe&Trail's online store as well as their physical store locations. Tribe&Trail specializes in outdoor gear and provides an excellent selection of XTM products, ensuring that shoppers have access to quality apparel for their adventures.